Ground Wars: Personalized Communication in Political Campaigns
Winner of the 2014 Doris Graber Award, given by the American Political Science Association to recognize the best book published on political communication in the last ten years.Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnograp...
By Rasmus Kleis Nielsen
Paperback: 256 pages
Publisher: Princeton University Press (February 5, 2012)
Language: English
ISBN-10: 0691153051
ISBN-13: 978-0691153056
Product Dimensions: 6.1 x 0.6 x 9.2 inches
Amazon Rank: 1494284
Format: PDF ePub djvu book
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