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The purpose of the research is to assess the current state of organizations in branding benefits and evaluate their impact on employees. This study makes an attempt to understand the concept of employer branding, the strategies adopted by the organization and how employees recognize and interpret their employer brand and its impact on retention. This study will be a potential eye opener for relevant professionals and new researchers....
By Kanchana Vinoth
Paperback: 304 pages
Publisher: LAP LAMBERT Academic Publishing (August 16, 2017)
Language: English
ISBN-10: 9783330349308
ISBN-13: 978-3330349308
ASIN: 3330349301
Product Dimensions: 5.9 x 0.7 x 8.7 inches
Amazon Rank: 2692105
Format: PDF ePub TXT ebook
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